SinglePoint to revolutionize mobile marketing in India with its innovative SMS advertising marketplace
~Acquires Indian company M2junction to enter Indian market~
Hyderabad, India, Feb 11, 2010 - SinglePoint, a US based mobile messaging giant and SMS advertising expert today announced that it has acquired India based M2Junction, the provider of the industry's most advanced SMS/Mobile advertising platform. This acquisition creates a complete scalable solution to serve India's Content Publishers, Operators, Brands and Agencies.
Commenting on the development, Mr. Gowri Shankar, SinglePoint Corporate President and CEO said, "India is the fastest growing SMS market in the world with an incredible mobile advertising opportunity. We at SinglePoint want to be a part of this growth and revolutionize the Indian industry with our offerings. M2Junction has been SinglePoint's preferred global partner and is a perfect collaborator for our entry to India, bringing us the necessary solution expertise, market position and local knowledge."
SinglePoint's Ad Marketplace solution called "SingleBrand" is a Web-based transactional platform for delivering contextual mobile advertising, ranging from pure brand messages to interactive options, such as click-to-WAP, click-to-call and click-to-coupon, all dynamically inserted into the SMS message and targeted to the desired consumer demographic.
This unique SMS advertising service from SinglePoint will increase available inventory, enhance visibility for target marketing and provide detailed reporting to increase the value of mobile marketing campaigns for all its customers.
Entrepreneur and promoter of M2Junction, Mr. Dayakar Puskoor, said, "This is a very strategic move to bring the synergies of SinglePoint, a globally renowned entity in this space and the innovative and scalable platform for M2Junction. The experience and expertise of the combined company positions it extremely well to capture this market opportunity."
The mobile advertising industry is growing at a fast pace and is expected to reach $28bn globally by 2013. India, where SMS is ubiquitous and a primary driver of VAS revenues, is one of the top countries leading this growth with more than 525 million mobile users. SinglePoint sees a tremendous potential in India and to monetize this opportunity and is launching its SingleBrand Mobile Ad Marketplace where publishers and advertisers can create content and purchase SMS inventory to serve advertisements to millions of mobile consumers.
SinglePoint is targeting to deliver more than 25% of the mobile advertising opportunities in India in the first year of operations; and within two years, to become the largest player in India's SMS advertising segment.
Effective immediately, Mr. Dayakar Puskoor, Chairman of M2Junction, will join the SinglePoint board of directors as a strategic advisor and guide SinglePoint's strategy for the Indian market. Mr. Raghu Kumar will lead the Indian subsidiary of SinglePoint reporting directly to Mr. Gowri Shankar, Corporate President and CEO.
About M2Junction
M2Junction is the provider of the industry's most advanced SMS/Mobile advertising platform, Ad-Junction™. Founded in 2009, M2Junction is a pioneer in the telecom sector, with strong management team with over 60 years of messaging and mobile software/services industry experience. M2Junction's Ad-Junction platform allows incredible flexibility of ad insertion and reporting metrics to publishers and advertisers.
About SinglePoint™
SinglePoint enables brands, agencies and publishers to connect with upwards of 300 million wireless subscribers. SinglePoint's full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory to rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SyFy, CNBC, MSNBC, Telemundo, USA Network), ABC/Disney, Viacom and CBS Corp. For more information, visit singlepoint.com.
Media Contacts:
Jaimee Steele
Novel PR for SinglePoint
206.390.6637
pr@singlepoint.com
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